app design iOS

Lecker — Delicious recipes for every day

Lecker is a digital publisher brand for the best recipes, cooking and baking ideas.

The Challenge

Lecker contains of about 60.000 high quality food recipes. The former app had a lack in the overall navigation, the design was outdated and most critical: the iOS app downloads and the active users went down critical. The app therefore had to be redesigned urgently.


We worked with a team of four on a new solution. The product manager, an iOS developer, a brand manager and myself as the designer.

I was responsible for the new information architecture and the overall user experience as well as the visual design.
User flow graphic

Problem Solving

One thing we heard through surveys from the user that a majority of them always wanted to save and collect their favorite recipes. Through that an idea of a new feature was born: The Cookbooks.

The user is now able to build a complete structure for different cookbook collections like starters, main dishes, desserts, etc. After gathering the first feedback we noticed that the users loved it.
scribble of ideas and notes
app design iOS
app design iOS
app design iOS
app design iOS
app design iOS

Some results in numbers:

The session duration was doubled (source: Fabric)
Daily download rate increase by +50%
(source: iTunes Connect)
In just 30 days after relaunch 1450+ ratings, average 4.7 of 5.0
(source: Appstore)
place 14
German iOS appstore placement in the category food and drinks before approx. 50, after relaunch place 14
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